How Much Do Solar Leads Cost?
Solar lead cost depends on freshness, exclusivity, geography, qualification and order size. Bear Fish confirms current prices by quote; aged files generally cost less per record than fresh inquiries but require more outreach to create a contact.
Why a single headline price is misleading
A fresh exclusive inquiry and a historically shared record are different products. A quote may also bundle campaign management, ad spend, qualification or setting. Ask what is included, whether there is a minimum commitment and which records qualify for replacement. Match the geography and required fields before comparing prices.
Historical prices elsewhere on the site are not a current inventory guarantee. Request a written quote for fresh campaigns or aged data using your actual states, ZIPs, target criteria and volume.
Use a complete acquisition budget
- Data or campaign charge, including separate media spend when applicable.
- CRM, dialer, phone validation and suppression costs.
- Setter wages, supervision, training and time spent on invalid records.
- Appointment confirmation, rescheduling and closer time.
Data-only cost per contact = file cost ÷ unique people reached. Fully loaded cost per held appointment = acquisition plus operating costs ÷ attended appointments. Cost per acquired customer uses completed sales with a consistent outcome window. Do not compare one supplier’s bookings against another supplier’s attended appointments.
A transparent worked example
Fictional example: a $2,000 acquisition expense and $1,000 in outreach labor producing 30 held appointments equals $100 per held appointment. If six sales follow, that same $3,000 equals $500 per sale before installation and other overhead. These numbers illustrate arithmetic only; they are not Bear Fish pricing, conversion rates or customer outcomes.
Track cohorts by purchase month, source, territory and original age. Reconcile duplicate contacts and canceled appointments. Use the fresh vs aged comparison to decide which cost structure your team can support.