Bear Fish Media generates exclusive, real-time solar leads on Google, YouTube & Facebook — and tags every single one with the exact ad the homeowner saw. Your team stops guessing what the lead wants and starts the call already knowing.
“Chandler homeowners: your APS bill went up again.”
Opener your rep gets: “You saw our note about the APS increase — what's your bill running now?”
Solar is a speed-and-script business. Here is the shape of the funnel our solar clients run on Bear Fish leads.
Ranges reported by Bear Fish solar clients. Your numbers move with speed to lead, staffing and finance options — we set honest expectations on the call.
Most solar lead sellers hand you a name, a phone number and a zip code. The rep dials blind, opens with a generic pitch, and the homeowner — who filled out a form about their power bill, not about “going solar” — doesn't recognize the conversation. That is where the other 70% of the industry's leads die.
Our leads arrive with the ad attached. Your rep opens with the exact promise the homeowner already agreed with, which turns a cold call into the second half of a conversation the homeowner started.
Four homeowners can fill out four different forms in the same city for four completely different reasons. Knowing which reason is the whole ballgame.
“Your utility just raised rates again. Here's what your neighbors did about it.”
“You saw our post about the rate increase — what's your bill running now?”
“Homeowners with 680+ credit: no money down, no payment for the first 60 days.”
“You checked the no-money-down option — want me to run what the payment looks like on your bill?”
“Roof older than 15 years? Read this before you sign a solar contract.”
“You were reading about roof age — how old is yours? Let's make sure it's handled first.”
“See how many homes on your street already went solar.”
“You looked up your street — want to know what those systems are running and whether yours would look similar?”
Not “Facebook.” Not “paid social.” The individual creative, headline, campaign and placement that produced that specific homeowner — visible in your dashboard next to the lead.
Because you can see which ad angle turned into signed jobs and which only produced conversation, spend gets pushed toward the creative that sells and pulled off the creative that doesn't. Weekly.
Your rep never has to guess whether the homeowner cares about bill savings, roof condition or financing. The lead already told the ad, and the ad tells your rep.
A solar lead is only worth what your team does in the first five minutes. So we coach your setters and closers on our leads specifically — included with every program, not sold as an add-on.
Where leads land, how the dashboard works, and how to read the ad tag on each lead before you dial.
First touch inside five minutes, then a call-and-text cadence for days one through seven. This single change moves book rate more than anything else.
A script for every live creative angle, so the first sentence always repeats the promise the homeowner already responded to.
“Just looking,” spouse not home, credit concerns, roof age, and the “I already had three companies out” conversation.
We listen with your team, mark where sets were lost, and adjust both the script and the ad targeting behind it.
“Amazing. … Clean deal, already at site survey. 16.4KW.” — solar client, California. Solar is where Bear Fish started, and it is still the industry we know best.
Book a Strategy Call →Cost per exclusive solar lead in all 50 states plus Washington, D.C. Pricing reflects competition, utility rates and installer density in each market.
| State | Abbr. | Cost per lead | Notes |
|---|---|---|---|
| Alabama | AL | $45/lead | — |
| Alaska | AK | $45/lead | — |
| Arizona | AZ | $75/lead | — |
| Arkansas | AR | $45/lead | — |
| California | CA | $55/lead | $55 per lead in Northern CA / $75 per lead in Southern CA |
| Colorado | CO | $55/lead | — |
| Connecticut | CT | $80/lead | — |
| Delaware | DE | $50/lead | — |
| District of Columbia | DC | $50/lead | — |
| Florida | FL | $65/lead | — |
| Georgia | GA | $50/lead | — |
| Hawaii | HI | $60/lead | — |
| Idaho | ID | $75/lead | — |
| Illinois | IL | $65/lead | — |
| Indiana | IN | $50/lead | — |
| Iowa | IA | $50/lead | — |
| Kansas | KS | $50/lead | — |
| Kentucky | KY | $50/lead | — |
| Louisiana | LA | $40/lead | — |
| Maine | ME | $45/lead | — |
| Maryland | MD | $50/lead | — |
| Massachusetts | MA | $80/lead | — |
| Michigan | MI | $50/lead | — |
| Minnesota | MN | $60/lead | — |
| Mississippi | MS | $40/lead | — |
| Missouri | MO | $60/lead | — |
| Montana | MT | $50/lead | — |
| Nebraska | NE | $50/lead | — |
| Nevada | NV | $85/lead | — |
| New Hampshire | NH | $75/lead | — |
| New Jersey | NJ | $80/lead | — |
| New Mexico | NM | $60/lead | — |
| New York | NY | $65/lead | — |
| North Carolina | NC | $60/lead | — |
| North Dakota | ND | $45/lead | — |
| Ohio | OH | $60/lead | — |
| Oklahoma | OK | $60/lead | — |
| Oregon | OR | $60/lead | — |
| Pennsylvania | PA | $70/lead | — |
| Rhode Island | RI | $75/lead | — |
| South Carolina | SC | $70/lead | — |
| South Dakota | SD | $40/lead | — |
| Tennessee | TN | $45/lead | — |
| Texas | TX | $60/lead | — |
| Utah | UT | $75/lead | — |
| Vermont | VT | $60/lead | — |
| Virginia | VA | $50/lead | — |
| Washington | WA | $50/lead | — |
| West Virginia | WV | $45/lead | — |
| Wisconsin | WI | $50/lead | — |
| Wyoming | WY | $50/lead | — |
No state matches that search. Try a two-letter abbreviation like TX.
Prices shown are per exclusive, real-time residential solar lead. Aged solar leads cost less and are quoted by volume. Territory availability is limited by design — we cap how many companies we serve per market so leads stay exclusive. Minimum order sizes and current availability are confirmed on your strategy call.
Our clients book 20–30% of their Bear Fish solar leads into appointments. Where a team lands in that range comes down to speed to lead, call cadence, and how closely the opener matches the ad the homeowner responded to. Teams that follow the training we provide sit at the top of the range.
Solar teams working our appointments close as high as 50%. Close rate depends on your rep, your finance options and your territory — but because every appointment traces back to a known ad angle, your closer walks in already knowing what motivated the homeowner.
Every lead we deliver carries the exact ad the homeowner saw: the creative, the headline, the campaign and the placement. Instead of a cold script, your rep opens with the reason that homeowner raised their hand — a utility rate hike, a roof-age question, a no-money-down offer. Same lead, warmer first sentence, higher set and close rates. It is the single biggest reason our leads outperform the ones you buy elsewhere.
Yes. Every real-time solar lead is generated for your company and delivered to you alone. We never resell it and never hand it to a competitor in your territory, so you are not racing three other dealers to the same phone number.
Exclusive solar leads run $40–$85 per lead depending on the state. Louisiana, Mississippi and South Dakota start at $40, Nevada is $85, and California is $55 per lead in Northern California and $75 per lead in Southern California. The full state-by-state map and table is on this page.
Yes, and it is included. We walk your setters and closers through lead handoff, speed to lead, ad-matched openers, objection handling and recorded call reviews. The training exists because we would rather fix the first 30 seconds of the call than sell you more leads.
Yes. Our Fully Managed program includes appointment setting, so pre-qualified solar consultations land directly on your calendar and your reps only handle sit-downs. Compare the three programs on the home page.
Fresh exclusive solar campaigns start generating leads within the first 24 hours of going live. Aged solar lead orders take 24–48 hours to scrub and process before delivery.
Thirty minutes on your market, your close rate and your capacity. You'll leave with cost per lead for your states, realistic volume, and the training plan for your team — whether or not you buy a single lead.
Book My Free Strategy Call →Rather talk right now? Call or text 808-646-6975
