Solar lead generation · solar leads · solar appointments

How Much Do Solar Leads Cost? 2026 Solar Lead Pricing Guide

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Price range

Bear Fish exclusive real-time solar leads range from $40 to $85 depending on state.

What affects price

Exclusivity, freshness, state demand and qualification level. Aged leads cost less; appointments cost more.

By state

See solar leads by state.

What a lead costs per appointment

Using Bear Fish's reported 20-30% appointment rate, a $40 lead works out to roughly $133 per appointment at 30% and $200 at 20%; an $85 lead works out to roughly $283 at 30% and $425 at 20%. Rates are reported figures and your results will vary with follow-up speed and offer.

How to compare quotes

Compare cost per appointment and cost per close, not just cost per lead. A cheaper shared lead often costs more per appointment than an exclusive one.

FAQ

How much does a solar lead cost?

Exclusive real-time leads range from $40 to $85 depending on state.